Opinion

Isuzu Motors enters into the Indian Market

Isuzu motors India pvt ltd is a subsidiary of Isuzu motor ltd of Japan.  Isuzu is known for their heavy duty trucks, refined diesel engines. The noise levels are so low that you can’t tell whether it’s a petrol or diesel engine!  However, the Automaker has entered in to India, very late with their vehicles. After entering the Indian market they have introduced two vehicles here in India – lets check them out 🙂

Isuzu MU7

Isuzu MU7 is a massive SUV with four cylinders and an inter cooled VGS Turbo charged diesel engine which is near five meters long with a rigid body. It has a heavy frame and strong a body built with large suspension that offers a good drive for passengers. Isuzu MU7 competes with the Toyota Fortuner, Mahindra Xylo, SsangYong Rexton, Chevrolet Captiva and the Ford Endeavor, which is a  highly competitive segment in the Indian market.

Isuzu MU7

 Isuzu really bets big in the Indian Market:

 

D-MAX Pickup Truck:

Isuzu D-MAX cab is India’s first global pickup truck. The pickup truck is mainly targeted towards the agricultural and irrigation sectors in India with its long loading area and space. Till now in India there is no space cab pick truck, so there will not be a direct competitor for Isuzu D-MAX. But Tata Xenon and Mahindra Genio will soon be here to give the required competition!

Isuzu-DMAX

 

Current and Future plans:

– Recently, Isuzu has signed an agreement with Hindustan Motors for contract manufacturing of Isuzu SUV’s and pickup trucks in India and the parts and materials used to produce the vehicles will be supplied from Thailand.

– Besides the assembling plant, Isuzu has signed an agreement with the Andhra Pradesh government to start LCV manufacturing operations and acquired 107 acres of land for a new plant were the full scaled LCV operations may take place.

– Already Isuzu expanded its dealership networking across India for its current and future launches.

– Isuzu motors ltd (Japan) on other hand received the CODISSIA delegation from India at Isuzu Fujisawa plant. The main aim of CODISSIA is to supply the parts used for manufacturing in a very satisfied and Quality manner to Isuzu. The same is expected by the Japanese Automaker.

– Isuzu is expecting 70% of localization in production parts supply from Indian manufacturers. Due to the large agriculture and dairy market present in India, Isuzu is betting big on the sales of pick- up trucks to turn the tables. They are aiming to sell 50,000 pickup vehicles in India in the next few years to gain market leadership. And to expand business in India by developing products matching the market needs.

– Plans for opening 60 dealerships in north India by the end of year 2014.

Aftermarket demand for Isuzu diesel engines in India:

The Non turbocharged (NA) Isuzu G1 engine with 2000cc is a fantastic engine, the speed and performance (pickup) is quite amazing. These engines provides a good fit in the ambassador body that make them alive & roaring, once we place them in. It comes with an electronic fuel pump unlike the inline mechanical pump, it’s much more smoother and there will not be as much drag with the Isuzu engine and A/C.

However suggestion of many automobile mechanics is that while going for the change, be sure to change the differential to that of the Isuzu ambassador to gain maximum benefit from the swap, other engines you could consider are the Toyota N1 and 2C series engines, but sourcing parts for the Isuzu would be easier in case of an engine rebuilt.  It is better to buy new radiator and new engine mountings and some suspension components along with the engine. Its a pure mechanical (No ECU Technology) engine and you will never feel the difference.

Bottom Line:

In India the Density of cars manufacturers are increasing day by day. According IHS Automotive reports the sales of automotive’s will reach 6-7 million by 2020, up from a predicted 3.7 million this year. By 2016 India will most likely overtake Germany, Japan and Brazil to become the world’s 3rd largest automotive market.

The Automobile Industry in India in recent years has shown tremendous potential. It will be a challenge for Isuzu to pitch its products since most consumers have already associated themselves with TATA and MAHINDRA brands. If Isuzu want to survive, it will need to do bring more class in its brand, so it can reach every traditional buyer. The future is all about less emission, low fuel consumption, low cost maintenance and better safety standards. If Isuzu(the diesel engine experts) is ready to offer these in a better package, definitely its going to grab a good share in the market. Lets wait and watch the game un-fold !

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completed graduation in mechanical engineering lives in tirupathi.worked in SIBAR AUTO PARTS LIMITED and AXLE INDIA LIMITED from past one year.ISME member since 2010