British Luxury cars are always a feast to the eye and Aston Martin does a fine job. Being one of the most desired luxury cars and producing the most expensive car (one 77) in the world- the Aston Martin wins hearts on screen and in real life.
Although Aston martin is popularly known for its super and hyper cars such as the V12 Zagato and the One 77, we are going to discuss the more discreet saloon version of Aston martin named Lagonda.
Derived from the name Lagonda Marque, Aston martin had purchased the Lagonda Unit in 1947, which managed to produce 645 cars. Two versions of the Lagonda were created, a short-lived 1974 Aston Martin V8 saloon version and an ultra modern version in the year 1976.
Aston martin too had its downs, during the mid 1970’s Aston Marin was facing a financial break down and funds were a necessity. The 2-door sports car producing company took a sudden move of producing 4-door saloon cars that were an instant hit. It not only gave the company a relief for its money problems, the 4 door saloon had certainly drawn attention and customers couldn’t say no to this saloon car.
William Towns, who adapted the “folded paper”, designed the Saloon Style then, ensured that design and aesthetics, be a big factor, and this unconventionally designed car just made things better for Aston Martin enthusiasts. The combination was trendy and an opulent mix of style fabricated with plush leather interiors and the instrumentation was just commendable ( Although, performance had played spoil sport with the Lagonda ). The 3 speed “Torque Flite” auto transmission, 4- cam carbureted V8 wasn’t really an impressive bid. The mileage really took a toll on the driver; with under than a single digit mile per gallon, the Lagonda series 3 had faced issues.
Lagonda’s had a reputation of being among the most expensive saloon’s the world had to offer- with a hefty price tag and limited production. The direct alternatives to the Lagonda were, Rolls Royce Silver Spirit/Silver Spur and the Bentley Mulsanne.
Being the first ever car produced that was computer aided with digital instrumentation panel etc. was a massive success for Aston Martin. Computer technology being a mystery then, had the price advantage and hence the Lagonda’s price was 4 times as much as the budget of the saloon.
A couple of years later, the Lagonda faced more problems of being labeled among one of the top 50 ugliest cars of the last 5 decades and being tagged as one of the worst cars of all time (what a shame)
Aston Martin Lagonda is finally making a come back, as confirmed officially in 2014. The new Lagonda will be made available in the Middle East market and the sales are going to be restricted to an invitation basis. The super saloon would be made to order and thereby revive its lost reputation through the limited series Lagonda. Style and Elegance being a priority, this super luxury saloon would come with a limited edition badge.
Judging by its looks, the new Lagonda would definitely boast the company’s ethos and ensure that the Lagonda fits into the “Finest cars” category. With increasing demands in the Middle East, Aston martin has decided to give the market a shot with this limited edition roll out.
According to sources, the new Lagonda would carry an omnipotent 5935 cc, V12 engine carrying the power of 600 horses( :O ) and an upgraded 8 speed auto transmission, the car would be based largely on the VH platform as its cousin, the Rapide.
Being partially owner by Kuwait’s Investment Dar, Aston martin is definitely set to give another luxury boost to the Middle East.
Only 100 units of this hand built marvel are going to be produced at Gaydon (Warwickshire) just like its sporty cousin, the One-77. The Designer of Aston Martin Lagonda, Marek Reichman says, “The Debut of this super luxury saloon in the Middle East market will be an exciting moment not only for Aston martin, but for discerning customers who are seeking the ultimate in luxury and personalization”
Image Source: www.wild-speed.com
A truly fantastic comeback is what we can expect from Aston Martin. Being a limited Edition, the Price is also going to be the same. Aston Martin is quite serious about the production of these limited edition super luxury saloons, and Middle East being one of the most popular hub for super cars- the Lagonda is certainly not going to be disappointing.